Our Story

Brad Bernard founded BernardXL after decades of building marketing and media organizations that drive measurable growth for agencies, brands, and the technology companies that serve them.

Most recently, as Senior VP at Harmelin Media in Philadelphia, Brad built the agency's digital marketing practice from the ground up, built and scaled agency service practice, and served multiple executive leadership roles spanning agency business planning, marketing, innovation, client growth, business development, and sales. Along the way, he helped transform the agency, secured the agency's first $100 million client relationship, and grew total annual billings to over $800 million.

His work has spanned nearly every major discipline in marketing and media: strategy, paid search, paid social, programmatic, and CTV, marketing mix modeling, attribution, and incrementality testing, business development, and AI-driven workflow transformation. His expertise has been instrumental in growing brands across a wide spectrum of sectors, including health systems, financial institutions, retailers, CPG brands, and B2B enterprises, while advising C-suite leaders on how to translate business objectives into marketing strategies that deliver measurable growth.

Brad has also worked on the technology side of the industry as a Strategic Advisor and Growth Consultant for several AI-native technology platforms built for agencies and enterprise marketing teams, advising on go-to-market strategy, product roadmap, and commercialization. Earlier in his career, he held media and marketing leadership roles at OMD, Sprint, DDB, and Leo Burnett, working with brands including Kraft, Philip Morris, Travelocity, SunTrust, and Budget Rent a Car.

He is a Newsweek/Adweek Rising Star Award recipient, a graduate of The University of Texas at Austin with a B.Sc. in Advertising. He has served as a Board Director for the Philadelphia Ad Club and the Partnership for the Delaware Estuary. Outside of work, he's a third-degree black belt and martial arts coach.

BernardXL is the next chapter of that work: bringing enterprise-caliber marketing and media strategy directly to the organizations that need it, without the overhead of a full agency or a full-time hire.